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Authors: Gholap, Ritesh; Borah, Sourav Bikash; Chakraborty, Samantak;

Reference No: MAR0563 Pages: 24 Published on: 28, September, 2026

Abstract: In March 2026, Naveen Dubey, Assistant Vice President of the retail vertical at Alcostar Group, had to take a critical decision on The Liquor Estate, a highly successful concept that he had implemented in premium retail. By replacing stigmatised “Cage” shops with experiential boutique stores, he had unlocked high transaction values ... More

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