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Authors: Dutta, Goutam Peshin, Sirsij

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Project: MyPage Pharmacia
Authors: Dutta, Goutam Peshin, Sirsij;

Reference No: CISG0120 Pages: 14 Published on: 6, February, 2014

Abstract: In this case, we discuss how internet based technology and information technology can be leveraged to re-engineer a pharmaceuticals company, Pharmacia (India). We discuss problems faced by Pharmacia in their sales and distribution management and how they have used in 2000-2002 the internet based technology to address the problem faced ... More

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