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Authors: Dixit, M R; Jena, Sanjay Kumar;

Reference No: BP0430 Pages: 19 Published on: 7, June, 2019

Abstract: This case presents the situation faced by Tony Fernandes, Vice-President of Warner Brothers, ASEAN region CEO, in 2001, when he had to decide whether he should be venturing into Aviation business by acquiring an existing airline or drop the idea altogether. Fernandes was interested in starting a budget airline in Malaysia ... More

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Authors: Jena, Sanjay Kumar; Dixit, M R;

Reference No: F&A0547 Pages: 13 Published on: 26, February, 2020

Abstract: This case, AirAsia Malaysia: The IPO Decision, presents the situation faced by Tony Fernandes, the CEO of AirAsia Sdn Bhd (AAB), when he and his team of senior managers had to decide whether they should raise funds through an Initial Public Offer (IPO) or through Private Equity. His airline started ... More

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Authors: Jena, Sanjay Kumar; Dixit, M R;

Reference No: STR0457 Pages: 24 Published on: 15, May, 2023

Abstract: This case presents the situation in which Tony Fernandes, the chief executive officer (CEO) of AirAsia Group of Companies, had to decide whether to re-enter the Japanese aviation market. In August 2011, Fernandes entered Japan with his no-frills low-cost carrier (LCC) by establishing AirAsia Japan (AAJ) in partnership with All Nippon ... More

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Authors: Dixit, M R; Verma, Sanjay;

Reference No: BP0351 Pages: 10 Published on: 1, October, 2013

Abstract: This case provides an opportunity to identify and discuss issues in sustenance of an incumbent's strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning ... More

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Authors: Dixit, M R; Verma, Sanjay;

Reference No: BP0352 Pages: 5 Published on: 24, December, 2013

Abstract: The case presents an insight ijnto the Guru Shishya Parampara. It is presents the outcome of a diaglogue the case writers had with Rajvaidya Dhanshankarji G Pandit (Vaidyaji), a practitioner of Ayurveda system of medicine using Nadi Nidan - pulse diagnosis. The case presents Vaidyaji's family background, initial learning, and ... More

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Authors: Dixit, M R; Karthik, D;

Reference No: BP0362 Pages: 6 Published on: 26, August, 2013

Abstract: This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. ... More

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Authors: Chaudhuri, Shekhar; Dixit, M R;

Reference No: BP0176TEC Pages: 17 Published on: 1, January, 1983

Abstract: The note reviews some of the literature in the field of strategic management. Some of the major topics covered are: 1) nature of policy, 2) hierarchy of policies, 3) general management, 4) functions of the general manager, 5) skills of the general manager, 6) concept of corporate strategy, 7) evaluation of performance, 8) strategy formulation, etc. ... More

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Authors: Dixit, M R; Prabhakar, Rohit;

Reference No: BP0179TEC Pages: 13 Published on: 1, January, 1984

Abstract: The purpose of this note is to answer the following questions: (a) How to identify the relevant environment of one's company? (b) What are the sources of environmental information? (c) How can one forecast the development in the environment? (d) How does one interpret the information so collected? (e) How ... More

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Authors: Dixit, M R;

Reference No: BP0182TEC Pages: 17 Published on: 1, January, 1984

Abstract: This note presents a comprehensive view of the various dimensions of formal corporate planning. It covers aspects like stepwise process for formulating corporate plans effectively and efficiently; discussion of various types of plans like strategic, operational and project plans; organizing for planning and the role of the corporate planner; reasons ... More

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