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  • Authors: Bijapurkar, Ashoke

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  1. Tithwal Mills (G)

    Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

    Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

    Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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  2. Ahmedabad Textiles Limited (B)

    Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

    Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

    Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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  3. Cotton Textile Industry

    Authors: Bijapurkar, Ashoke; Mote, V L;

    Reference No: MAR0160TEC Pages: 69 Published on: 1, January, 1977

    Abstract: The note gives details of the cotton textile industry in India, relating to the product profile, industry structure, manufacturing process, distribution of textiles and the cost profitability and financial structure of the cotton textile industry in India. ... More

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