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  • Authors: Bakshi, Abhinav

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  1. What’s in a name? That we call fair by any other name will it sell as well?

    Authors: Bakshi, Abhinav; Vijayalakshmi, Akshaya ;

    Reference No: MAR0528 Pages: 10 Published on: 14, September, 2022

    Abstract: Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word ‘fair.’ This was in response to the Black Lives Movement that erupted in the United States in May 2020. However, the movement against fairness is somewhat muted in ... More

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