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Authors: Varma, Shantanu

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Muebles: The Home Building Store
Authors: Sinha, Piyush Kumar; Rummong, Rowena; Varma, Shantanu;

Reference No: MAR0366 Pages: 17 Published on: 22, July, 2005

Abstract: Mr. Muebles started with a set of merchandising policy based on customer profile. By 2002 the customer profile had changed. There seemed to be a need to reposition the store. In the process it changed its merchandising mix. Mr. Meubles is faced with the dilemma as to whether to change its ... More

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