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Authors: Srinivasa, Addepalli

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ABC's Search for the Pied Piper of Consultants
Authors: Sharma, Sunil; Srinivasa, Addepalli;

Reference No: BP0376 Pages: 14 Published on: 8, April, 2014

Abstract: The case provides rich description of an actual decision making situation related to selection of a consulting company. An Indian company that has recently acquired a US-based manufacturer of widgets, intends to capture 20% market share in the Indian widget market. When in-house efforts did not yield results, the company decided ... More

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