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  • Authors: Sreekumar, Arun

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  1. Berger Paints: Defending and Growing in Decorative Segment

    Authors: Rajwade, Pratima; Mukherjee, Saral; Sreekumar, Arun; Karna, Amit ;

    Reference No: STR0476 Pages: 25 Published on: 17, August, 2023

    Abstract: In 2022, Berger Paints Ltd. (Berger) was one of the leading paint manufacturing companies in India. Despite the prolonged Covid-19 pandemic affecting businesses worldwide, Berger had reported promising revenue and profit figures and indicated strong growth potential for the future. With modest beginnings in 1923, Berger was able to grow to become ... More

  2. Yes!poho: Digitising the Saree-Buying Experience with Virtual Reality

    Authors: Mendonca, Valerie; Sreekumar, Arun;

    Reference No: CIIE0033 Pages: 15 Published on: 20, November, 2025

    Abstract: The case study explores Yes!poho, a digital platform launched in 2017 to revolutionise the traditional saree-shopping experience while empowering rural artisans. Founded by Raghuram Kuchibhatla and Meenakshi Dubey, the platform connects customers directly with weavers to offer customisable, high-quality sarees, using technology to bridge market gaps. Yes!poho’s asset-light ... More

  3. Mumbai Oncology Care: Small is Beautiful

    Authors: Chandwani, Rajesh; Sreekumar, Arun;

    Reference No: CMHS0049 Pages: 9 Published on: 17, August, 2026

    Abstract: This case narrates the innovative approach of Mumbai Oncology Care (MOC) to provide medical oncology services in a daycare facility. It was envisioned as a comprehensive medical oncology care facility that adopted an “oncologist first” approach to cancer treatment. The founders of the medical facility describe their service model as “ ... More

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