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  • Authors: Sahay, Arvind

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  1. Bharat Ravel Limited: Pricing Under Volatile Cost Conditions

    Authors: Sahay, Arvind;

    Reference No: MAR0430 Pages: 7 Published on: 16, May, 2013

    Abstract: When raw material costs that constitute 65% of retail price start varying by 50-90%. What should a firm do in the face of customer expectations on price levels and consumer sensitivity to price changes? This case explores the above issues in the Indian FMCG contest. ... More

  2. Helion Venture Partners: Finding, Funding and Monitoring the Right Prospects

    Authors: Sahay, Arvind;

    Reference No: MAR0434 Pages: 29 Published on: 18, June, 2014

    Abstract: Set in the Venture Capital space in India in 2008. The case looks at Helion which has $350 million to invest and is looking to make the right choice of 1) segment to target (industry sectors and type of entrepreneur) and 2) the marketing activities required to position Helion to attract the target customer ( ... More

  3. Airtel Zero: Data Pricing, Two Sided Markets Led Business Models and Net Neutrality

    Authors: Sahay, Arvind;

    Reference No: MAR0472 Pages: 12 Published on: 3, March, 2016

    Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More

  4. Two Sided Markets: A Note on Net Neutrality, Customer Access and Pricing of Data Services on the Mobile Internet

    Authors: Sahay, Arvind;

    Reference No: MAR0472TEC Pages: 14 Published on: 3, March, 2016

    Abstract: The purpose of the note is to provide structure to the notion of net neutrality in the context of its link to competition and customer access in two sided markets. Withing that context, the note explores issues about pricing of data and makes some comparisons between a developed economy like ... More

  5. CWP: Creating Consumer Insights

    Authors: Tripathi, Sanjeev; Sahay, Arvind;

    Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

    Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

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