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  • Authors: Roy, A

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  1. INNOVATION LIVE: From Ideation to Concept Generation - An Altruistic Approach to Redesigning the Oxygen Concentrator

    Authors: Moses, Aditya Christopher; Chattopadhayay, Arka; Roy, Aritra ;

    Reference No: MAR0542EX Pages: 14 Published on: 24, July, 2024

    Abstract: This case encompasses the development of a much-needed innovation in the field of medical oxygen producing equipment, i.e. oxygen concentrators. Pained by the predicament of Indian citizens due to medical oxygen shortage due to the Covid-19 crisis, Rahul Mehra, a student and technology enthusiast, came up with a patentable ... More

  2. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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