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Authors: Patel, K.V.

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Nutan Trading Corporation
Authors: Patel, S M; Patel, K.V.;

Reference No: CMA0167 Pages: 12 Published on: 19, April, 1969

Abstract: Relates to the market potential, share of the market, sales promotion efforts needed by a distributor dealing in oil engines lift irrigation machinery. The case also deals with efforts required for the introduction of a new product and role of brand image. ... More

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