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Authors: Patel, K V

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Opinion Leaders: Two Styles **
Authors: Kothari, K B; Patel, K V;

Reference No: CMA0174 Pages: 12 Published on: 29, July, 1969

Abstract: The case is intended to develop an appreciation of communication behavioural factors having relevance to customer acceptance of multi-nutrient fertilizers in a village in Gujarat. ... More

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