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Authors: Parasuram, A

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Hindustan Pharmaceuticals Limited
Authors: Mehta, S C; Parasuram, A;

Reference No: MAR0098 Pages: 18 Published on: 1, January, 1972

Abstract: HPL was contemplating the introduction of an over-the-counter tonic to tap the increasing demand for such a product. Though the management was convinced of the viability of the proposition, issues like attributes of the product and marketing strategy to be used were being considered. The product manager organized ... More

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