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Authors: Mohapatra, Subhalaxmi

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ThatsPersonal: Privacy Delivered (Graphic Case)
Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

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