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  • Authors: Manu, A

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  1. Cerenity Sanitizer: Marketing Research for New Product Launch (A)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(A) Pages: 14 Published on: 31, March, 2014

    Abstract: The case deals with the application of marketing research for launching a new product in the market place. The company was planning to enter the Fast Moving Consumer Goods (FMCG) market in India with its new product Cerenity. Cerenity was a toilet seat sanitizer for women who frequently use public ... More

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  2. Cerenity Sanitizer: Marketing Research for New Product Launch (B)

    Authors: Jaiswal, Anand Kumar; Singh, Sachin Kumar; Manu, A;

    Reference No: MAR0446(B) Pages: 21 Published on: 31, March, 2014

    Abstract: The case deals with marketing research study undertaken to introduce a new product in the market. The company was planning to introduce Cerenity, a toilet seat sanitizer for women who frequently use shared restrooms. The case discusses the conclusive study undertaken involving quantitative marketing research. The research team carried out ... More

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