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Authors: Kumar, Yashwanth

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Titan Company: Tracing the Journey of Analytics Adoption
Authors: Banerjee, Arindam; Borah, Sourav Bikash; Kumar, Yashwanth;

Reference No: CDSAI0002 Pages: 25 Published on: 19, April, 2023

Abstract: The case traces the adoption of analytics by Titan, a legacy company. The challenges faced during the digitisation journey are highlighted through the perspective of the central protagonist, Rohan Solanki, the Head of Analytics. Established in 1987, Titan operated in three major divisions: Jewellery, Watches and Eyewear as of November 2022. In 2010, ... More

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