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Authors: Kuberkar, Gouri

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Woolworths Limited, Australia
Authors: Raghuram, G; Kuberkar, Gouri;

Reference No: MAR0394 Pages: 59 Published on: 17, April, 2008

Abstract: Woolworths Limited was Australia's largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and wholesale divisions. Woolworths had two key goals: 1) to increase shareholder returns and 2) giving greater customer satisfaction. These led to the development of ... More

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