Catalog Advanced Search

Authors: Dixit, M.R.;

Reference No: BP0384 Pages: 18 Published on: 12, May, 2015

Abstract: This case describes the innovations of a medical practitioner over six decades of practice. It provides an opportunity to the participants to analyse the motivation, processes, constraints and outcomes or innovating efforts of individuals as opposed to corporates. During his career Dr. Shah has experimented with novel methods of treatment, ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M.R.; Jena, Sanjay Kumar;

Reference No: BP0422 Pages: 36 Published on: 26, June, 2018

Abstract: The AirAsia India 2017 (AAI) case presents the situation faced by Tony Fernandes, the CEO of the AirAsia group of companies, in 2017, when he had to respond to the changes in aviation policy made by the Ministry of Civil Aviation (MCA). As per the changes, an airline operating in India could ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M.R.; Anilkumar, H.;

Reference No: BP0383 Pages: 16 Published on: 22, June, 2015

Abstract: The case presents the efforts of Dr. Dhanesh Jain, founder of Ratna Sagar Publications to innovate in children’s publishing space. His innovations received mixed response. Commercial success was delayed. Adoption of innovations by the educational institutions did not happen as expected, the innovations, however, created opportunities for other business ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M.R.; Anilkumar, H.;

Reference No: BP0382 Pages: 9 Published on: 23, June, 2015

Abstract: This case presents the details of origin, strategy, and performance of Tata McGraw Hill Education Private Limited. It describes the initiatives of Mr. Shukla, Managing Director and Vice President, in maintaining the leadership of the company in a changing environment. The participants are required to assume the role of a ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M.R.;

Reference No: BP0385 Pages: 10 Published on: 26, May, 2015

Abstract: This case describes the journey of a Doctor from curiosity to product formulation to enterprise promotion and presents the problems faced by him in succeeding commercially. The innovator perceives the innovation to be a medical success and a commerical non startec. The case provides an opportunity to evaluate the efforts ... More

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+

Authors: Dixit, M.R.;

Reference No: BP0268(A)TEC Pages: 14 Published on: 25, May, 2015

• Add to Wishlist
• Facebook
• Twitter
• LinkedIn
• Google+