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Authors: Bhatia, B S

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Marketing Simulation Game**
Authors: Mehta, S C; Bhatia, B S;

Reference No: MAR0089EX Pages: 7 Published on: 1, January, 1970

Abstract: This is an exercise to simulate the decisionmaking process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decisionmaking and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More

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