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Authors: Bhardwaj, Preshth

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Planet Health
Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

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