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Authors: Jain, Abhinandan K; Raghuram, G; Agrawal, Pramod K;

Reference No: MAR0300 Pages: 10 Published on: 1, January, 1992

Abstract: This Case reviews the distribution system of the pharmaceutical company over various years. There have been at least four changes in the distribution system, as a response to environmental, marketing and cost considerations. The case further focuses on the recent change in distribution system where a new link is added ... More

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