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Authors: Abhishek;

Reference No: MAR0450 Pages: 12 Published on: 11, March, 2015

Abstract: This case traces the turn of events when Neha Tomar, a resident of Gurgaon, posted a complaint about Amul milk on Facebook. The post got over 100,000 shares and was liked by close to 10,000 users on Facebook. This created a flutter as Amul, India’s largest food brand, was known to ... More

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Authors: Ghura, Amarpreet Singh; Abhishek;

Reference No: BP0399 Pages: 10 Published on: 10, October, 2016

Abstract: This case describes a situation in which Vivek Vyas and Vimal Popat conceive an idea to start an online obituary advertising platform while returning from a sales call. Vyas and Popat then discuss the ways to start the online obituary advertisement platform. The purpose of this case is to provide ... More

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Authors: Ghura, Amarpreet Singh; Abhishek;

Reference No: BP0398 Pages: 8 Published on: 10, August, 2016

Abstract: In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with ... More

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Authors: Das, Gopal; Abhishek; Varshneya, Geetika;

Reference No: MAR0489TEC Pages: 7 Published on: 1, June, 2017

Abstract: This technical note introduces the concept of Discriminant Analysis for managers. The note starts by explaining the two objectives of discriminant analysis. It provides the background of discriminant analysis technique by covering assumptions and manner of writing hypothesis statements. A comparison with other similar multivariate techniques is also provided. The ... More

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Authors: Thomas, Sujo; Abhishek; Vatavwala, Sanket; Sinha, Piyush Kumar;

Reference No: MAR0492 Pages: 23 Published on: 28, July, 2017

Abstract: BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 million from the United Arab Emirates-based Abraaj group for driving its future growth. A few days ... More

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