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Authors: Abhishek; Mukherjee, Saral;

Reference No: MAR0537 Pages: 31 Published on: 4, September, 2023

Abstract: The Indian Railway Catering and Tourism Corporation (IRCTC) handles all online and mobile ticketing for the Indian Railways, the largest passenger carrier in the world, with an annual footfall of more than 8 billion. The IRCTC wished to monetise its data assets and floated a tender in July 2022 to engage a ... More

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Authors: Mundhada, Ketan; Singh, Priya; Kaur, Jasleen; Nandi, Titas; Prabakar, Yuthish R; Shukla, Akash; Sethi, Abhishek; Das, Abhiman;

Reference No: MCFME0002 Pages: 24 Published on: 9, May, 2024

Abstract: The case “RERA: A Real Estate Mediator” focuses on the concerns of developers, customers and authorities in the Indian real estate market following the 2008 global financial crisis and how the Real Estate (Regulation and Development) Act, 2016 (RERA) is striving to resolve these issues. The case protagonist, Gautam Chatterjee, head of ... More

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Authors: Bansal, Vertika; Goyal, Yash; Mehta, Udit; Menon, Amritha; P, Vaishak; Sanwaria, Abhishek; Swaminathan, Anirudh; Das, Abhiman ;

Reference No: MCFME0003 Pages: 21 Published on: 12, June, 2024

Abstract: This case answers the key question of why mortgage financing is low in India. It begins with a brief history of the development of housing finance in India and then explores the supply-side and demand-side factors influencing mortgage penetration. A regression analysis has been conducted using the mortgage-to-GDP ratio as ... More

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Authors: Abhishek; Bhamoriya, Vaibhav;

Reference No: MAR0439 Pages: 19 Published on: 10, July, 2013

Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. While seeking to expand the business, ... More

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Authors: Abhishek;

Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

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Authors: Sinha, Piyush Kumar; Bhamoriya, Vaibhav; Abhishek;

Reference No: BP0327 Pages: 6 Published on: 7, May, 2009

Abstract: SAATH is an Ahmedabad based NGO that works for the benefit of slum dwellers. Over the years, it has been able to develop programmes that have brought changes in the lives of its beneficiaries. It stands different from other NGOs in terms of its approach to its programmes. All its ... More

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Authors: Sinha, Piyush Kumar; Abhishek;

Reference No: CFR0003 Pages: 19 Published on: 27, July, 2009

Abstract: Progressive Corporation has opened a chain of 40 rural retail stores spread in the states of Punjab, Haryana, Gujarat, Maharashtra, Andhra Pradesh, Tamil Nadu, West Bengal, and Orissa. The chain has been created in a mother-daughter format. These stores sell consumer as well as agri-products. A hub-and-spoke distribution network has been ... More

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Authors: Abhishek; Tripathi, Sanjeev; Sinha, Piyush Kumar;

Reference No: MAR0420EX Pages: 4 Published on: 8, March, 2011

Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More

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