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Authors: Vohra, Neharika; Mendonca, Valerie; Sharma, Supriya;

Reference No: CIIE0016 Pages: 3 Published on: 31, January, 2020

Abstract: This short case illustrates the issues in managing people in start-ups, especially while building and growing teams. Rohan, the protagonist, is a young, passionate entrepreneur whose start-up has a proven concept and is pushing towards growth. Rohan, along with his co-founders, Shantul and Niraj, is trying to set rules and ... More

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Authors: Vohra, Neharika; Ghoshal, Trisha; Sharma, Supriya; Mendonca, Valerie ;

Reference No: CIIE0018 Pages: 22 Published on: 22, July, 2020

Abstract: Eko India Financial Services Pvt. Ltd. started in 2007 as a business correspondent (BC) for banks, providing account-opening and cash-in/cash-out (CICO) services for non/underbanked Indian customers. Brothers Abhishek and Abhinav Sinha co-founded Eko. Over the years, responding to multiple opportunities that presented themselves and changing regulations, Eko developed a ... More

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Authors: Vohra, Neharika; Chari, Vijayalakshmi; Mendonca, Valerie; Bajwa, Tanveer;

Reference No: OB0243 Pages: 16 Published on: 13, August, 2020

Abstract: Optifit, an international brand of fitness equipment, had entered the Indian market in 2010 and had rapidly opened 45 stores in 8 years in the four metros (NCR region, Mumbai, Chennai and Kolkata). Jaiveer Roy was identified by Pravin Gupta (South Zone head) and Raghav Mehta (HR head) to join as Optifit’s ... More

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Authors: Vohra, Neharika; Chari, Vijayalakshmi;

Reference No: OB0245 Pages: 49 Published on: 22, March, 2021

Abstract: Headquartered in France, founded in 1976, a family firm with professional management Decathlon started retail operations in India in 2009 in B2B format and in B2C format in 2013. Decathlon India was the first country among 55 other countries where Decathlon operated to earn profit within five years of its selling directly ... More

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Authors: Vohra, Neharika; Bhayana, Chayanika; Arora, Harnain; Sud, Kashika;

Reference No: OB0247 Pages: 6 Published on: 28, April, 2021

Abstract: The case revolves around a critical incident that took place at an Indian pharmaceutical company, in which various stakeholders had very different perspectives regarding the nature, causes and consequences of the incident. By illustrating the contrasting perceptions of the same event, the authors have shed light on the nature of ... More

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Authors: Manikutty, S; Vohra, Neharika;

Reference No: BP0299-Hindi Pages: 47 Published on: 28, October, 2004

Abstract: इस केस में तमिलनाडु के मदुरै में अरविंद नेत्र अस्पताल के संस्थापक डॉ. वेंकटस्वामी के दृष्टिकोण और भारत में विशेष रूप से अंधेपन की समस्याओं के संदर्भ में आंखों की देखभाल प्रणाली के रूप में विकसित हुई वर्तमान गतिविधियों के इतिहास को दर्शाता है। इस केस में अस्पतालों की 60% तक मुफ्त सर्जरी करने की क्षमता, फिर भी कीमतों को अत्यधिक किफायती बनाए रखने की क्षमता पर प्रकाश डाला गया है, और कलुषित कारणों को शामिल किया गया है। संरचना और प्रणालियों का विस्तार से वर्णन किया गया है। यह केस भविष्य के निर्देशों और अस्पताल को आगे ले जाने और डॉ. वी. के "भारत में अनावश्यक अंधेपन का पूर्ण उन्मूलन" के दृष्टिकोण को पूरा करने के लिए आवश्यक कार्यों के साथ समाप्त होता है। ... More

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Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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Authors: Vohra, Neharika; Agarwal, Upasna A; Bhayana, Chayanika;

Reference No: ADCLOD0005CL Pages: 9 Published on: 3, February, 2025

Abstract: The vignettes reveal challenges associated with fostering diversity and inclusion within organisations. Biases, mindsets, stereotypes, prejudices and lack of knowledge on the challenges faced by diverse people may provoke feelings of exclusion, lack of self-worth, anger and sometimes frustration. The vignettes highlight the impact of unfairness and inequality on the ... More

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