Reference No: P&IR0167Pages: 29 Published on: 1, January, 1985
Abstract: In 1980-81, ITI and four other public enterprises experienced serious labour trouble for almost six months. The strike and lockout took place over the issue of parity with BHEL wages. The case provides an account of the strike and lockout as experienced by ITI. Information about the global telecom industry ... More
Reference No: MAR0291Pages: 32Published on: 1, January, 1986
Abstract: Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More
Reference No: CMA0628Pages: 9Published on: 1, January, 1986
Abstract: A company manufacturing oil, soap, cattle-feed, and several other consumer durables wishes to enter into the manufacture of a plant growth stimulator which is based on the by-product of the oil industry. With little or no experience of agricultural input marketing the company has launched a product in competition with ... More
Reference No: BP0194Pages: 12Published on: 1, January, 1986
Abstract: Deals with the problem Mohan Verma faces within a week of joining Panacea Pharma as Manager, Corporate Planning. He has to answer the following questions: How should I define my role in this company? What support structure should I ask for in fulfilling this role? What should be my relationship ... More
Reference No: F&A0379Pages: 8Published on: 1, January, 1987
Abstract: Focuses on the utility of financial ratios in assessing the financial health of a company. The case also intends to relate the operating performance and financial performance of the company by utilizing the concepts of operating and financial leverage. ... More
Reference No: BP0198Pages: 15Published on: 1, January, 1987
Abstract: The case describes the process by which the company was formed and how from a very weak financial and technical position it has developed into a leading firm in the tractor industry. The case provides the historical background of the organization and discusses in detail the nature of foreign collaboration ... More
Reference No: BP0195Pages: 16Published on: 1, January, 1987
Abstract: The case deals with Ashok Leyland's expansion plans in two new locations in the context of the changing environmental conditions. Data on the company's products, performance, overall industry demand, competition, and new entrants are given to enable students to evaluate the expansion plan of Ashok Leyland and to decide whether ... More
