Most Popular cases

Authors: Verma, Sanjay; Dixit, M.R.;

Reference No: BP0394 Pages: 28 Published on: 29, March, 2016

Abstract: This case describes the knowledge management (KM) initiatives at the level of a unit of one of the largest chemical companies in India. The unit, Tata Chemicals Ltd, Mithapur, has a unique knowledge base accumulated over generations of experiments, trials, and errors. It is in the midst of implementing a ... More

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Authors: Abhishek; Dandotiya; Gunjan;

Reference No: MAR0480 Pages: 26 Published on: 29, March, 2016

Abstract: Realizing the potential of Assam Mobile Theatre, which has emerged as the most popular entertainment media option in Assam, Q-Connect has developed a sponsorship business model which helps brands in reaching to rural customers in Assam. After establishing the business of Q-Connect in partnership with about forty theatre companies in ... More

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Authors: Varma, Jayanth R; Jacob, Joshy;

Reference No: F&A0530 Pages: 9 Published on: 30, March, 2016

Abstract: The case focuses on the key choices and decision issues that entrepreneurs face in the fast evolving mode of startup funding, known as 'crowdfunding'. It is centred around three products which vary significantly on many dimensions such as the level of innovativeness, risk, social good generated by the product, and ... More

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Authors: Chandwani, Rajesh; Jha, Mithileshwar; Nagadevara, V.;

Reference No: CMHS0037 Pages: 27 Published on: 31, March, 2016

Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More

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Authors: Jaiswal, Anand Kumar; Sunku, Varun ;

Reference No: MAR0483(A) Pages: 3 Published on: 31, March, 2016

Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More

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Authors: Jaiswal, Anand Kumar; Sunku, Varun;

Reference No: MAR0483(C) Pages: 13 Published on: 31, March, 2016

Abstract: This case is the third case of a series of cases which deal with entire process of doing marketing research. Case © discusses the process of conducting exploratory study. A gorup of MBA students have conducted exploratory study to examine the effectiveness of product placements. They need to decide whether they ... More

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Authors: Sinha, Sidharth;

Reference No: F&A0533 Pages: 38 Published on: 31, March, 2016

Abstract: In February 2015, Suzlon had just completed its financial and asset restructuring, following financial default after rapid growth through debt financed acquisitions in the financial boom ending in 2008. The restructuring resulted in a significant decrease in the promoter’s equity stake. Suzlon now has to decide how to respond to an ... More

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