Reference No: MAR0483(A)Pages: 3Published on: 31, March, 2016
Abstract: This case is a part of series of cases which deal with entire process of doing marketing research. Each case in the series describes sequentially different stages in a typical marketing research project. Case (A) is on problem definition which is a first stage in marketing research project. A group ... More
Reference No: CMHS0037Pages: 27Published on: 31, March, 2016
Abstract: Aravind Eye Care System (AECS) had a dream run on the growth path, providing affordable, quality eye care to the patients by building on economies of scale and developing a cross-subsidization model for financial sustainability. As the organization continued on the pursuit of growth, driven by its mission, ‘to eliminate ... More
Reference No: BP0392Pages: 11Published on: 31, March, 2016
Abstract: The Government of India established Competition Commission of India (CCI hereafter) through an act promulgated in 2002 to shift regulatory focus from curbing monopolies to promoting competition. The organization became fully functional in 2009 and gained recognition for its proactive stance when it slapped a penalty of Rs. 6400 crore on eleven cement ... More
Reference No: P&IR0233Pages: 12Published on: 1, April, 2016
Abstract: The case highlights the concern of involuntary attrition in Indian information technology firms. With rapidly changing technology landscape, firms are resorting to restructuring exercise resulting in job loss for middle-level professionals. The case focuses the spotlight on the grey area of employment laws and forces a rethink on the applicability ... More
Reference No: CMHS0039Pages: 10Published on: 11, April, 2016
Abstract: Dr. Vinay Verma, the CEO of Alchemist Hospital has been observing long waiting lines for outpatient consultations. He was aware of the importance of outpatient service quality so as to retain the outpatients who required inpatient admissions. Even though the hospital has been handing as increasing number of outpatients over ... More
Reference No: PROD0313Pages: 11Published on: 14, April, 2016
Abstract: Raymond was lagging behind in their customer order fulfillment process due to inefficiencies in their warehouse operations. Further, slotting of stock keeping units to the right bins was not in order. As a result, the warehouse capacity was limiting company's growth. This case draws lessons about how warehousing technology and ... More
Reference No: MAR0468Pages: 41Published on: 9, May, 2016
Abstract: The case deals with comparison of two events namely Bhopal Gas Tragedy and BP Oil Spill Tragedy. Specifically, the case compares the negotiation process and the outcome of negotiation process. In other words, the case compares how negotiation was carried out on behalf of victims of these tragedies and resulted ... More
Reference No: CIPR0025Pages: 16Published on: 13, June, 2016
Abstract: In 2012, a major controversy broke out after the Comptroller and Auditor General of India (CAG) accused the Government of allocating coal blocks in an inefficient manner during the period 2004–2009. The case explores the issues in allocating mining rights to any private entity. Besides developing an understanding of natural resource economics, ... More
Reference No: COMM0013(A)Pages: 16Published on: 15, June, 2016
Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More
Reference No: F&A0532(B)Pages: 26Published on: 7, July, 2016
Abstract: ln the aftermath of global financial crisis of 2008 and the ensuing capital flows into Switzerland, the Swiss National Bank (SNB) decided to peg Swiss Franc (CHF) to the Euro (EUR), and announced that it would not let CHF go beyond 1.20 starting 6 September, 20 11. With ever-increasing capital flows, maintaining the peg required ... More
Reference No: F&A0534Pages: 8Published on: 11, July, 2016
Abstract: This case is about the practical and conceptual issues involved in estimating the beta of a company for the purpose of computing the cost of capital using the CAPM (Capital Asset Pricing Model). In many applications of the CAPM in the classroom, the beta is assumed to be known or ... More
Reference No: MAR0485Pages: 11Published on: 11, July, 2016
Abstract: This case depicts a managerial problem faced by Tradition and Trust, a traditional sweet and snack manufacturer, which is 100 year old family business manufacturing, retailing and exporting rewri, gajjak, sweets, namkeens and other confectionery products. Like other traditional sweet and snack manufactures, they are facing the challenge of consumers’ shift ... More
Reference No: BP0398Pages: 8Published on: 10, August, 2016
Abstract: In June 2013 the bus ticketing website redbus.in was acquired by the Ibibo Group, a subsidiary of South Africa based internet and media firm Naspers Ltd, for USD 135 million. Soon after signing the deal, Phanindra Sama - CEO and co-founder of redBus, went for a holiday to London along with ... More
