Reference No: ECO0071(A)Pages: 30Published on: 1, January, 1966
Abstract: The case discusses Tata Iron and Steel Company's decision to expand the output of steel to 2 million tonnes in 1956. It involves all the relevant micro and macrolevel factors such as government policy, project planning, technological change, return on investment, etc. ... More
Reference No: MAR0070Pages: 8Published on: 1, January, 1966
Abstract: The case deals with introductory problems faced by the company in introducing a new product in the market bottled cooking adoption of which requires considerable changes in cooking habits. The situation presents problems involved in the diffusion of innovations among consumers. Students are expected to make recommendations to the company ... More
Reference No: ECO0009(A)Pages: 7 Published on: 1, January, 1966
Abstract: The case outlines a demand study relating to cotton textiles prepared by the Ahmedabad Textile Industry's Research Association in 1959. It may be used to evaluate the ATIRA study in terms of its methodology and assumptions and to illustrate the use of log Modls in Forecasting ... More
Reference No: F&A0031Pages: 10Published on: 1, January, 1966
Abstract: This case highlights the problems of transfer pricing where a) only a limited market (in terms of volume) exists, and b) costs and assets are transferred to measure returns on investment as an index of departmental performance appraisal. ... More
Reference No: ECO0009(A)-HindiPages: 8 Published on: 1, January, 1966
Abstract: इस केस में अहमदाबाद वस्त्रोद्योग अनुसंधान एसोसिएशन द्वारा सन् 1959 में तैयार किये गये सूती वस्त्र से संबंधित एक माँग अध्ययन के बारे में बताया गया है। उसकी कार्य प्रणाली और मान्यताओं के संदर्भ में अटीरा अध्ययन के मूल्यांकन करने और पूर्वानुमान में लॉग मॉडलों के उपयोग के उदाहरण प्रस्तुत करने के लिए इस केस का उपयोग किया जा सकेगा। ... More
Reference No: BP0001(A)Pages: 17Published on: 1, January, 1966
Abstract: A small soft-drinks company faces losses because of declining sales. All facets of the business are examined to see what changes might correct the difficulties. ... More
Reference No: BP0019(C)Pages: 7Published on: 1, January, 1966
Abstract: The Tithwal Mills Management is again forced to reconsider its polices, in the light of new restrication on credit in post by Reserve Bank. This Restriction mainly influence the cotton cloth trade, but to some extent influences the mills purchasing and inventory polices. ... More
Reference No: MAR0285(E)Pages: 8Published on: 1, January, 1966
Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More
Reference No: QM0001(I)Pages: 7Published on: 1, January, 1966
Abstract: Describes the procedures followed for deciding the selling price of a job order. What price should the company quote for getting the business? ... More