Reference No: OB0056(D)Pages: 5Published on: 1, January, 1978
Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More
Reference No: PROD0142(B)Pages: 13 Published on: 1, January, 1978
Abstract: This case is a sequel to Drexel Pharmaceuticals and Chemicals Company (A). It deals with the designing of appropriate production and inventory policies using simulation. The case can illustrate the process of determining production plans consistent with inventory norms. ... More
Reference No: OB0032Pages: 3Published on: 1, January, 1978
Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More
Reference No: QM0118Pages: 12 Published on: 1, January, 1978
Abstract: The case shows the use of an uncertainty model for optimizing interest payments on short- term borrowings, including bank overdrafts. The use of computer database is also illustrated. ... More
Reference No: QM0137(A)Pages: 16Published on: 1, January, 1978
Abstract: Describes the existing document flow and reports generated through the computerized system. Includes comments on the usefulness of the existing systems, and defines problem areas. The case provides sufficient data for developing a gross design of a new computerized system. ... More
Reference No: MAR0189Pages: 15 Published on: 1, January, 1978
Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More
Reference No: F&A0326Pages: 4 Published on: 1, January, 1978
Abstract: Mr. Ajoy Gupta has invented electrically operated automatic swings. As part of establishing the manufacturing project, he is required to present before the financing bank a set of projected cash receipts and payments, income statement, and balance sheet, in addition to certain policy inputs. Identification of various policy inputs and ... More
Reference No: MAR0239Pages: 7 Published on: 1, January, 1978
Abstract: Richardson Hindustan Limited is a pharmaceutical company whose advertising expenditure has been increasing along with increasing sales. This case illustrates the scope for expansion of marketing in the rural areas arising from the vast market potential which is consistently developing in these areas. The type of advertising plan required for ... More
Reference No: OB0056(B)Pages: 6 Published on: 1, January, 1978
Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More
