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Most Popular cases

List of Most Popular Cases

  1. Brand Switching and Brand Loyalty: Gain-Loss Analysis **

    Authors: Basu, S K;

    Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

    Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

  2. Processes and Projects (India) Limited (A)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0281(A) Pages: 10 Published on: 1, January, 1976

    Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More

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