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Most Popular cases

List of Most Popular Cases

  1. Banwari Lal and Subir Bose

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0286 Pages: 2 Published on: 1, January, 1985

    Abstract: Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The case can be used for introducing issues pertaining to distribution channels and sales management. ... More

  2. Sabar Mills

    Authors: Sivakumar, A B; Verma, Pramod;

    Reference No: P&IR0171 Pages: 5 Published on: 1, January, 1985

    Abstract: Refers to the system of grievance- handling in the Ahmedabad textile industry. A specific problem raised by a worker has been dealt within the case. Intervention by the union is also described. ... More

  3. Lakshmi Bags Industries

    Authors: Balakrishnan, K;

    Reference No: F&A0375 Pages: 15 Published on: 1, January, 1985

    Abstract: Describes how inefficiencies and/or fraudulent practices seem to exist in several areas?procurement, processing, inventory, pricing, sales, etc. A newly recruited young MBA is asked to look into the problem areas by one of the oner Vice Presidents. After a preliminary investigation, the MBA is wondering what to do. ... More

  4. New Madras Plastics Corporation

    Authors: Balakrishnan, K;

    Reference No: F&A0373 Pages: 12 Published on: 1, January, 1985

    Abstract: The accountant believes that one of the products, twenty- litre grease container, does not fetch a price adequate to cover its costs. With the anticipated fall in volume she expects the unit cost to rise even higher. The issue requires understanding of relevant costs, cost-volume- profit relationship and contribution- based ... More

  5. Bharat Construction Company Limited (B)

    Authors: Shukla, P R; Gandhi, Shailesh;

    Reference No: PROD0192(B) Pages: 12 Published on: 1, January, 1985

    Abstract: The case can be used for discussing an effective management control system for projects. Aspects such as selection of project team, preparation of network diagrams, budgeting, activity planning at the site, coding, reporting, etc can be discussed. ... More

  6. Indian Rayon Convertible Debenture Issue **

    Authors: V Raghunathan;

    Reference No: F&A0366 Pages: 3 Published on: 1, January, 1985

    Abstract: Pertains to an actual debenture issue of Indian Rayon, and enables the user to employ NPV and IRR methods to evaluate the desirability of investing in the issue. The case also familiarizes the user with the concept of breakeven market price of shares to evaluate the attractiveness of the issue. ... More

  7. Creative Exercises in Sales and Distribution Strategy

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0289 Pages: 2 Published on: 1, January, 1985

    Abstract: Five short exercises dealing with domestic and international sales and distribution strategy formulation. ... More

  8. Wiley Eastern Limited

    Authors: Ravichandran, N;

    Reference No: QM0200 Pages: 8 Published on: 1, January, 1985

    Abstract: The case describes a situation where a decision regarding the publications of a manuscript needs to be made. The problem is complicated in view of the uncertainty associated with the demand. The case can be used to illustrate the uncertainties of a decisionmaking situation. ... More

  9. Urmi Pharmaceutical Company (G)

    Authors: Vora, M N;

    Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

    Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

  10. Indian Telephone Industries Limited

    Authors: Verma, Pramod; Thomas, Philip S;

    Reference No: P&IR0167 Pages: 29 Published on: 1, January, 1985

    Abstract: In 1980-81, ITI and four other public enterprises experienced serious labour trouble for almost six months. The strike and lockout took place over the issue of parity with BHEL wages. The case provides an account of the strike and lockout as experienced by ITI. Information about the global telecom industry ... More

  11. Star Engineering Company

    Authors: Balakrishnan, K;

    Reference No: F&A0374 Pages: 4 Published on: 1, January, 1985

    Abstract: Deals with the process of full cost determination in a typical job order industry through a series of allocations, apportionments and absorptions. Sufficient data are provided for students to work out specific cost figures. However, the various steps and bases adopted by the company for its cost accounting can be ... More

  12. Simplex Industries Limited

    Authors: Shukla, P R;

    Reference No: PROD0199 Pages: 6 Published on: 1, January, 1985

    Abstract: This case can be used for discussing the incentive scheme of direct workers. The incentive bonus compositions can be highlighted. The discussion can also be focused on setting up a new incentive scheme in an upcoming department. ... More

  13. Expert Advertising Agency

    Authors: Nathan, S V; Bhandari, Labdhi R;

    Reference No: MAR0291 Pages: 32 Published on: 1, January, 1986

    Abstract: Expert Advertising Agency was a mediumsized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert wished to formulate a marketing strategy in order to achieve this growth. ... More

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