Reference No: MAR0004Pages: 6Published on: 1, January, 1964
Abstract: The case deals with issues relating to the impact of sales tax on marketing practices. Because of differential sales tax rates among the states, the company distributors from one state started selling goods to retailers and sub dealers of other states even though the company had demarcated the areas. This ... More
Reference No: ECO0001(F)Pages: 7Published on: 1, January, 1964
Abstract: The case concerns the consideration on a proposal to purchase additional aircraft when the local factors by the airline industry in general and Air India in particular raised doubts about the need for additional capacity. ... More
Reference No: MAR0015(A)Pages: 5Published on: 1, January, 1964
Abstract: Deals with the pricing strategy of a new product by a small manufacturer in an industry dominated by giant multinationals. The case examines how a small unit can enter and expand into the market. The issues related to relative role of price and non-price competition, use of brand names, expectations ... More
Reference No: ECO0070Pages: 7Published on: 1, January, 1964
Abstract: The case deals with the tax implication of the water storage tank constructed for the purposes of the supply and storage of water this tank constitute a "plant and machinery " for the depreciation under the India Income-tax Act is discussed. . ... More
Reference No: OB0024(A)Pages: 28 Published on: 1, January, 1964
Abstract: A description of three related top executives who are treated as a small group with norms, values, etc. Students analyze the case using the same conceptual tools as for worker small groups. ... More
Reference No: CMA0021Pages: 17Published on: 1, January, 1964
Abstract: The chairman of cooperative milk producers' union, having undertaken to build a dairy plant, was faced with the problem of developing the milk shed area of the district. The case gives material which could be used for developing some plan of action. The teaching focus is on developing strategy in ... More
Reference No: PROD0048Pages: 8 Published on: 1, January, 1964
Abstract: Requires decision?making in terms of (a) shop layout (foundry), (b) material handling, (c) equipment utilization (cupola and crane), (d) distribution and sequencing of work between skilled and unskilled workers, (e) quality of work,( f) multi?shift working, etc. Students are required to make an integrative analysis and come out ... More
Reference No: MAR0013(G)Pages: 8Published on: 1, January, 1964
Abstract: Bright Engineering had been forced to reduce its price by 50% for its major product because of fierce competition from a bigger firm. The management desired to drop this item and was looking for new product lines to utilize its excess production capacity. The case involves assessing the marketing potential for ... More
Reference No: ECO0040Pages: 8Published on: 1, January, 1964
Abstract: The case raises issues on the various techniques of allocation of available resources for maximizing the benefits with particular reference to agricultural productivity. ... More
Reference No: PROD0013(A)Pages: 6Published on: 1, January, 1964
Abstract: Capacity planning is the step subsequent to forecasting the future sales pattern. The note discusses how to find out the plant sizes and their time phasing so that the demand is satisfied at minimum cost. The total cost is discounted to first period. ... More
Reference No: QM0008(A)Pages: 10Published on: 1, January, 1964
Abstract: The case deals with alternatives for processing milk and focuses on the use of the linear programming technique for profit maximization and product-mix. ... More
