Reference No: CIIE0009Pages: 14Published on: 6, November, 2017
Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More
Reference No: BP0414Pages: 10Published on: 4, December, 2017
Abstract: The case discusses the issues related to Zee Tele Films Limited’s claims that the Board of Cricket Control of India was “state” and could act arbitrarily in the award of telecasting rights. The “state” as defined in Article 12 includes “other authorities”, and these are subject to the constitutional limitations. ... More
Reference No: MAR0494Pages: 15Published on: 7, December, 2017
Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More
Reference No: HRM0239(C)Pages: 6Published on: 13, December, 2017
Abstract: Dr. Vakil interviewed two people Kabir Kumar and Purav Jha. Kabir Kumar was working in the textile design department for the past four years and six months. He was leaving Texica and moving into another rival company Fabrika. After discussions about the various experiences in the organization, the consultant asked ... More
Reference No: HRM0239(A)Pages: 8Published on: 13, December, 2017
Abstract: The chairman of the 60-year old company Texica, Ashutosh Verma approached Dr. Asim Vakil, who has a wide experience in consulting turnaround activities in declining organizations. The organization had undergone few rounds of downsizing and was also reporting about 15-20% attrition in the organization. Dr. Vakil was requested to redesign ... More
Reference No: F&A0539Pages: 11Published on: 27, December, 2017
Abstract: The case is about a decision problem facing James on whether or not to invest in a structured product called the “CMS Steepener” issued by a large US investment bank. The payoff from the product is linked to two constant maturity swap (CMS) rates, and the investor profits if the ... More
Reference No: CIIE0010Pages: 26Published on: 1, January, 2018
Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More
Reference No: PROD0318Pages: 17Published on: 8, January, 2018
Abstract: The case focuses on truck high idle time, truck detention, and enroute challenges faced by Nagpur Golden Transport Company, a trucking company with a fleet size of 150 trucks. Being in a highly competitive market, every single order not fulfilled by the transporter is an opportunity lost. How should NGTC use ... More
