Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: F&A0022Pages: 12 Published on: 1, January, 1966
Abstract: Deals with the absorption of a sick bank by a large scheduled bank, and focuses on the problems of valuation and postmerger administrative and management problems. ... More
Reference No: ECO0011(B)Pages: 8Published on: 1, January, 1966
Abstract: Presents the approach and analysis recommended by Analyst (B) to the Planning and Development Manager of the company for preparing a longterm forecast of the demand for electric motors. Students are expected to study the approach and see whether there is sufficient market potential. ... More
Reference No: P&IR0011(A)Pages: 8Published on: 1, January, 1966
Abstract: Demands are made by the Pilots' Guild for selection for jet training. Their demands, and the problems created by them for additional allowances and on seniority issues, form the basis for class discussion. ... More
Reference No: CMA0089Pages: 5Published on: 1, January, 1966
Abstract: This case is on one of the aspects of functional management in dairying organization viz. processing. The specific aspects dealt with in this case is measurement of fat and SNF losses. ... More
Reference No: ECO0065(A)Pages: 7Published on: 1, January, 1966
Abstract: Concerns the problem of assessing the impact of certain governmental policies on the cost structure and pricing policy of a cable company. As a result of the devalua?tion of the rupee and the policy of import liberaliza?tion, it was expected that industries would be able to utilize their ... More
Reference No: F&A0011EX(A)Pages: 7Published on: 1, January, 1966
Abstract: The case leads to a discussion of the various issues affecting the price fixation of rights offered in a textile mill which intends to diversify into an unrelated field. ... More
Reference No: P&IR0017(B)Pages: 4Published on: 1, January, 1966
Abstract: The case deals with the problems of succession in an expanding organization, the way the Chairman handles the problem, and the reorganization involved. At another level, it deals with problems of authority and peer relationships. ... More
Reference No: ECO0073Pages: 7Published on: 1, January, 1966
Abstract: Deals with problems faced by a finance corporation at its first underwriting of an issue. The main problem was the weighing of claims of safefinance versus development finance. The industry involved is the paper industry and questions on estimates of demand for paper arise. ... More
Reference No: F&A0020Pages: 8Published on: 1, January, 1966
Abstract: The responsibilities and functions of an external auditor are highlighted. The importance of an effective internal control system in an organization is brought out indirectly. ... More