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Most Popular cases

List of Most Popular Cases

  1. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

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  2. Revenue Management in India: The Pioneering Story of Implementation in Taj Group of Hotels in India

    Authors: Dutta, Goutam;

    Reference No: QM0268 Pages: 24 Published on: 14, February, 2014

    Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More

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  3. Chartered Cabs

    Authors: Roy, Debjit; ;

    Reference No: QM0269 Pages: 11 Published on: 14, February, 2014

    Abstract: The market share of Chartered Cabs is affected by new entrants in Ahmedabad. In addition, their operational costs are soaring due to excessive dry run costs. Due to immense competition, Chartered needs to focus on high service quality delivery and also minimize its operational costs. This case will allow the ... More

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  4. Thar ICD Layout

    Authors: Roy, Debjit; Raman, Venkata A;

    Reference No: PROD0296 Pages: 12 Published on: 10, February, 2014

    Abstract: To reduce congestion at the ports, Inland Container Depots (ICDs) facilitates intermediate handling, storage, and delivery of containers from the customer premises to the container terminals and vice versa. The design of an ICD such as the location of the functional areas such as bonded and debonded warehouse, railway siding, ... More

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  5. ET Top List: Are Women Getting an Equal Shot?

    Authors: Sriram, Karthik;

    Reference No: QM0267 Pages: 2 Published on: 3, February, 2014

    Abstract: This case has been designed to introduce students to basic concepts and definitions of probability theory such as sample space, probabilities, probability of unions, independence, conditional probability etc. The objective of the case is to examine a newspaper article with the lens of probability. While one gets introduced to these ... More

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  6. The National Spot Exchange Limited: The Sordid Saga

    Authors: Barua, Samir K.;

    Reference No: BP0366 Pages: 10 Published on: 30, January, 2014

    Abstract: Exchanges are designed to be default tolerant. They function in a manner whereby, the exchange is counter-party to all transactions. As a result, a transaction is always consummated even if either the buyer or the seller fails to honour his commitment. This is ensured through a system of margining that ... More

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  7. Birla Vishvakarma Mahavidyalaya, Vallabh Vidyanagar

    Authors: Vijaya Sherry Chand; Vasavada, Mukul;

    Reference No: RJMC0031 Pages: 10 Published on: 30, January, 2014

    Abstract: Dr. F. S. Umarigar, Principal of Birla Vishvakarma Mahavidyalaya, Vallabh Vidyanagar is facing the challenge of responding to the change of status of the college, from that of Grant-in-Aid to a college with autonomous status. This significant change is contemplated as a part of Technical Education Quality Improvement Programme Phase ... More

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  8. Ramesh's Dilemma: Dealing with variable EMI

    Authors: Barua, Samir K.;

    Reference No: F&A0513 Pages: 11 Published on: 30, January, 2014

    Abstract: The financial crisis of 2007-08 originated in indiscriminate lending by housing finance companies to borrowers who were in no position to pay back the amount borrowed. The delinquencies arose when the EMIs went up due to rising interest rate and the price of homes declined. Variable rate of interest often ... More

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