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Most Popular cases

List of Most Popular Cases

  1. Marketing Research Services (Private) Limited (C)

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0062(C) Pages: 13 Published on: 1, January, 1967

    Abstract: This is the third case in the series, giving information collected through the research design and instruments outlined in Case (B). The focus of this case is on discussing alternative approaches for interpreting information for the purpose of aiding recommendations for specific decisions. ... More

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  2. Capital Budgeting and Investment Decisions

    Authors: Malya, M Meenakshi; Patel, S M;

    Reference No: CMA0056 Pages: 14 Published on: 1, November, 1966

    Abstract: Use of present value analysis payback period annualized profit methods to aid decision making in Capital Budgeting. Requires note on Capital Budgeting by Jhon Dearden. ... More

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  3. Assignment on Transportation Problems **

    Authors: Malya, M Meenakshi;

    Reference No: CMA0055 Pages: 3 Published on: 1, November, 1966

    Abstract: An illustration of the use of transportation model in cost minimization. ... More

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  4. Rampur MPCS (B) **

    Authors: Kothari, K B;

    Reference No: CMA0093 Pages: 1 Published on: 28, October, 1966

    Abstract: The text is intended to raise the question of designing a strategy to secure changes in majority practices. ... More

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  5. Market Research Corporation (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

    Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

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  6. Kamlini Restaurant (B)**

    Authors: Vora, M N;

    Reference No: MAR0006(B) Pages: 7 Published on: 1, January, 1966

    Abstract: This is a sequel to the Kamlini Restaurant (A) case. (give ref no) In Case (A), the decision question as to whether Kamlini should start a luncheon service was raised. This case describes the circumstances in which the luncheon service was started, the experiences of running the luncheon service, and ... More

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  7. Industrial Workforce In India

    Authors: Goyal, R C;

    Reference No: OB0127 Pages: 5 Published on: 1, January, 1966

    Abstract: The note traces the growth of Industrial workforce and trade union in India. It was used in the class as basis for discussion. ... More

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  8. Ahmedabad Supermarket

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

    Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

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