Reference No: BP0387Pages: 11Published on: 22, April, 2015
Abstract: The case describes a situation where the government as the dominant majority shareholder in a listed Public Sector Enterprise (PSE) directs the PSE through its executive Chairman (a government selected executive) to buy a part of government’s stakes in another listed PSE, in which also the government is a ... More
Reference No: CIPR0020(B)Pages: 13Published on: 22, April, 2015
Abstract: Cost-benefit analyses for the new greenfield airport 'Notre Dame des Landes' near Nantes (France) were tools to justify major sunk costs expenditures. A structured approach to forecasting traffic over the long run and to infer appropriate revenues versus costs are essential parts of it. A scenario-based approach was chosen which ... More
Reference No: BP0374Pages: 5Published on: 31, March, 2015
Abstract: This case describes the learning - teaching processes in Ayurveda, the ancient Indian system of medicine. The students can identify and analyse the process of transfer of tacit and explicit knowledge. ... More
Reference No: MAR0470(B)Pages: 10Published on: 31, March, 2015
Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More
Reference No: CMA0815Pages: 15Published on: 31, March, 2015
Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More
