Most Popular cases

Authors: Sambrani, Shreekant; Misra, Sasi B;

Reference No: OB0042 Pages: 2 Published on: 1, January, 1976

Abstract: The case discusses the career decision situation of a management graduate. The theme of the case is to illustrate the effect of assumptions, perceptions and feelings on interpersonal relations and communication processes. ... More

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Authors: Basu, S K;

Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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Authors: Asopa, V N;

Reference No: CMA0320TEC Pages: 5 Published on: 22, April, 1975

Abstract: The note discusses fundamentals of linear programming which are illustrated with the help of a hypothetical example. ... More

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Authors: Vora, M N;

Reference No: MAR0137 Pages: 6 Published on: 1, January, 1975

Abstract: Deals with three kinds of research approaches exploratory, survey and experimental. Three research problems requiring these three kinds of designs are included in caselet form. The purpose is to discuss alternative research approaches and the criteria used to match the design with the nature of the problems. ... More

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