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Most Popular cases

List of Most Popular Cases

  1. Southern India Tanneries and Footwear Corporation of India Ltd.

    Authors: Moulik, T K; Mathur, D P;

    Reference No: CMA0730 Pages: 9 Published on: 1, January, 1996

    Abstract: The case such with the finance losses suffered by the company and fours on the alternative strategies to hand over the company to the state government or declare lockout and lay off the workers. ... More

  2. Towards World Class In-plant Logistics : Hindustan Industries Limited

    Authors: Ravichandran, N;

    Reference No: PROD0234 Pages: 17 Published on: 1, January, 1996

    Abstract: This case describes the setting of an inplant logistics systems and procedures, related to despatch of finished goods and material of a very large petrochemical complex in India. ... More

  3. Prudential Fruit Processing Company

    Authors: Bapna, S L; Seetharaman, S P; Singh, Gurudev;

    Reference No: CMA0756 Pages: 11 Published on: 1, January, 1996

    Abstract: The case reflects on the problems of a large tomato paste plant in the raw material procurement from contract growers. The company is confronted with the constraints of international tomato paste price and high domestic prices of tomato due to demand supply gap. The focus is to develop a strategy ... More

  4. ISGEC (B): Product Adaptation and Pricing

    Authors: Chhokar, Jagdeep S; Jain, Abhinandan K;

    Reference No: MAR0307(B) Pages: 18 Published on: 1, January, 1996

    Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More

  5. Designing Procurement System for Giri Tea Factory

    Authors: Singh, Gurudev; Seetharaman, S P;

    Reference No: CMA0754 Pages: 7 Published on: 1, January, 1996

    Abstract: The case deals with the problems of a green tea leaves (GTL) processing factory where the farmers are asking for a higher price of GTL. The issue is to evolve a long term strategy to ensure regular flow of GTL at a reasonable price such that farmers maximize returns from ... More

  6. Developing a Marketing Strategy for AWAG-EKTA

    Authors: Koshy, Abraham;

    Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

    Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

  7. Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency

    Authors: Koshy, Abraham;

    Reference No: MAR0306 Pages: 16 Published on: 1, October, 1995

    Abstract: The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization to formulate their marketing strategy. The case provides the details of the ... More

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