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Most Popular cases

List of Most Popular Cases

  1. Ashok Corporation

    Authors: Verma, Pramod; Venkatraman, S;

    Reference No: P&IR0020 Pages: 9 Published on: 1, January, 1975

    Abstract: The case deals with the problem of introducing a job evaluation scheme in large organizations. While the trade union cooperated in the study of various jobs and in the evaluation of the scheme, the scheme itself had to be abandoned because of the opposition from workers. The case describes the ... More

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  2. Coco Seed Oil Company

    Authors: Balakrishnan, K;

    Reference No: F&A0254 Pages: 3 Published on: 1, January, 1975

    Abstract: Deals with the determination of relevant costs, in a joint product situation. The situation calls for managerial decisions such as 1) pricing of the main product, 2) pricing of by product, and 3) assessment of breakeven volume for the main product. Also, attempts to convey concepts such as common costs, joint costs, unique ... More

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  3. Urmi Pharmaceutical Company (D)

    Authors: Vora, M N;

    Reference No: MAR0285(D) Pages: 52 Published on: 1, January, 1975

    Abstract: Case (D) describes the marketing information system of the company. It also describes the company's annual marketing planning process. Various forms used for the purpose of reporting, collating and disseminating information are included. Roles and functions of various marketing executives are described. ... More

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  4. Southern Rubber Liners

    Authors: Mampilly, Paul;

    Reference No: F&A0278 Pages: 7 Published on: 1, January, 1975

    Abstract: Describes a small scale industry engaged in job order activities. It helps demonstrate how activities can be phased over time, in line with the availability of funds. It also illustrates the application of pipeline theory on job order activities. ... More

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  5. L&T Contactors

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0168 Pages: 19 Published on: 1, January, 1975

    Abstract: The case deals with the advertising strategy to be followed for L&T contactors. After explaining the market background and distribution system for the brand, the case gives information on competition and product development that are considered before the advertising and media strategy is decided. The debate centers around a ... More

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  6. North Assam Agro Industries Cooperative Society Limited **

    Authors: Malya, M Meenakshi;

    Reference No: QM0073 Pages: 11 Published on: 1, January, 1975

    Abstract: A cooperative society, which is running a rice mill, wants to start a rice bran oil extracting company. The method of financing and the details of project report are given. ... More

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