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Most Popular cases

List of Most Popular Cases

  1. Tithwal Mills (G)

    Authors: Bijapurkar, Ashoke; Mote, V L; Gupta, Subroto Sen;

    Reference No: MAR0144(G) Pages: 11 Published on: 1, January, 1976

    Abstract: The case highlights the problems being faced by the company regarding its channels of distribution, especially the wholesalers. The alternatives being considered by the management to bring the wholesalers in line are presented, as also the details of the company's marketing strategy. The alternatives are to be evaluated in light ... More

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  2. Protein Foods Association

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0176 Pages: 15 Published on: 1, January, 1976

    Abstract: Protein Foods Association educated people on nutrition. In 1972, there was a three phase evaluation of the effectiveness of the Protein Communication Programme in Maharashtra. After specifying the communication task, target group, media strategy and mediawise expenditure of the campaign, the case gives the detailed methodology of the survey and the ... More

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  3. Shipping Corporation of India Limited (B)

    Authors: Kaul, Mohan; Mote, V L; Sheth, N R;

    Reference No: QM0084(B) Pages: 4 Published on: 1, January, 1976

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  4. Arun Ranganath Deshpande (F)

    Authors: Ranade, Ashok; Malya, M Meenakshi;

    Reference No: QM0100(F) Pages: 20 Published on: 1, January, 1976

    Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More

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  5. State Bank of India (D)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0263(D) Pages: 12 Published on: 1, January, 1976

    Abstract: The exercise of formulating the policy guidelines by way of systematic analysis of the environment in which the bank operated, its competition, endusers, operations and past performance is described in the case. It was now possible to formulate the expected performance of the various operating units for the next ... More

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  6. Long Range Planning in the Public Sector Steel Industry**

    Authors: Kulkarni, G R;

    Reference No: BP0095 Pages: 12 Published on: 1, January, 1976

    Abstract: The public sector steel companies in India represent an overwhelmingly dominant segment of the total steel industry of the country. As such, corporate long range planning assumes dimensions which almost seem to overlap with the task of national log range planni The case provides an introduction to the complexity of ... More

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  7. MCK Saxby Fork lift Truck: Campaign for Product Lau

    Authors: Rattan, Rajesh; Khurana, Rakesh;

    Reference No: MAR0151 Pages: 12 Published on: 1, January, 1976

    Abstract: This note deals with the use of editorial publicity in the technical trade press, secured through press communications at the time of introducing the forklift truck in the market. Over twentythree publications featured news stories and a debate was initiated in newspaper columns on the efficiency of a ... More

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  8. Phillips Transistor Radios

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0169 Pages: 23 Published on: 1, January, 1976

    Abstract: There had been a great deal of similarity in the advertising for transistor radios. Early in 1972, the agency for Phillips wanted to break new ground in campaigning. But the company managers asked if a distinctive treatment would make sense to the less sophisticated target consumers in semiurban markets. Besides ... More

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  9. Larsen and Toubro Limited (M)

    Authors: Bhattacharyya, S K; Kalro, A H;

    Reference No: QM0094 Pages: 12 Published on: 1, January, 1976

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  10. Process Evaluation System for a Family Planning Programme (B)

    Authors: Murthy, Nirmala; Satia, J K;

    Reference No: QM0102(B) Pages: 11 Published on: 1, January, 1976

    Abstract: Has been based on experience in developing information systems in India Population Project (District UP). ... More

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