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Most Popular cases

List of Most Popular Cases

  1. State Bank of India (F)

    Authors: Bhattacharyya, S K;

    Reference No: F&A0263(F) Pages: 22 Published on: 1, January, 1976

    Abstract: Mr.Trivedi, one of the branch managers, has some mental reservations about accepting the target for agricultural advances for his branch. The regional manager is confident that the potential reflected in the target exists in the branch. He comes to this conclusion from a report based on a field study ... More

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  2. Sources of Environmental Information for Corporate Planning in India

    Authors: Surendra, L; Singhal, Rajiv; Srinivasan, S; Bhattacharyya, S K;

    Reference No: F&A0280 Pages: 15 Published on: 1, January, 1976

    Abstract: The process of collecting environmental information is outlined and a framework for stratification of the environment is provided. A list of sources of national and international environmental information, along with the contents of each source, is provided. ... More

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  3. Fifth Five Year Plan - Some Basic Issues

    Authors: Dholakia, Bakul H;

    Reference No: ECO0220 Pages: 14 Published on: 1, January, 1976

    Abstract: The note discusses the approach to Fifth Plan and the extent to which it represents a departure from the approach to the year for plans, and raises some fundamental questions pertaining to the Fifth Plan with special reference to the objectives and specific targets of the plan. ... More

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  4. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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  5. Pikko Company **

    Authors: Saha, Jahar; Mote, V L; Malya, M Meenakshi;

    Reference No: QM0095 Pages: 3 Published on: 1, January, 1976

    Abstract: Evaluation of a two stage sampling inspection scheme in the context of Export. ... More

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