Reference No: MAR0197(B)Pages: 9 Published on: 1, January, 1977
Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More
Reference No: QM0117(B)Pages: 11Published on: 1, January, 1977
Abstract: The professors send a proforma in which data should be collected. The dalal expresses some doubts about the usefulness of the data requested. The professors clarify these doubts, and receive the data needed for the analysis. The case ends with all the information needed to make product- wise decisions for ... More
Reference No: F&A0283Pages: 4Published on: 1, January, 1977
Abstract: A caustic soda manufacturer was considering several alternatives for improving the firm's profitability. The company had faced a severe power-cut and the consequent under utilization of capacity and rise in unit cost. The case enables analysis of cost data for short term and long term pricing. Students will be expected ... More
Reference No: F&A0306Pages: 2 Published on: 1, January, 1977
Abstract: Presents a problem in sales variance analysis. Total sales variance can be analyzed into price, quantity, and mix variances. Raises a special problem concerning quantity variance when the sales department sells more than what is produced. The variances can be worked out in three different units? revenue, profit, and contribution. ... More
Reference No: ECO0241Pages: 2 Published on: 1, January, 1977
Abstract: The case presents the problem of working out the rates to be quoted by Victory Exports Pvt. Ltd. for supplying aluminium poles to Iraq. It is a trial order. It requires the application of the principles of export pricing and knowledge of the working of the foreign exchange market where ... More
Reference No: PSG0021Pages: 4 Published on: 1, January, 1977
Abstract: The case discusses the preparations needed by a branch of the FPAI to start a mobile education-cum-service unit (MESU). The officials would need a plan to get the project started, hire and train staff, select the area, and so on. Where should it begin? ... More
Reference No: MAR0167Pages: 7 Published on: 1, January, 1977
Abstract: The case deals with product line evaluation of a medium sized distributor of consumer durables. Performance of the product lines carried is evaluated using three different criteria, namely, gross profit, percentage profit margin, and return on investment. An attempt is made to demonstrate the superiority of ROI criterion over the ... More
Reference No: QM0080Pages: 6Published on: 1, January, 1977
Abstract: Studies Gujarati housewives' choice of cooking media, and is based on their answers to a questionnaire. Students are required to analyse the data to find out the housewives' preference for cooking media in a locality of Ahmedabad. ... More
Reference No: F&A0295Pages: 6 Published on: 1, January, 1977
Abstract: The case provides, in a summarized form, the actual performance of a medium sized hotel and five other hotels of varying sizes for four year period. The objective is to use these data for performance assessment and cost control. The problem in using past actuals or actuals of comparable units ... More
