Reference No: MAR0186Pages: 13Published on: 1, January, 1978
Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More
Reference No: MAR0203(A)Pages: 2Published on: 1, January, 1978
Abstract: The case focuses on the analysis of the soft drink market by a new company organized in the wake of Coca Cola's exit from India. Issues relating to segmentation, market structuring, positioning and product strategy can be developed from this case. ... More
Reference No: F&A0322Pages: 28Published on: 1, January, 1978
Abstract: The first of a set of three related cases, this case gives the historical background of the Tamil Nadu Handloom Weavers' Cooperative Society Limited (Cooptex) since its inception, and the objectives set for1971-1978 as part of an MBO system being introduced. ... More
Reference No: P&IR0069(A)Pages: 5Published on: 1, January, 1978
Abstract: The two cases refer to industrial relations in the jute industry in West Bengal during 1969-75. Case (A) deals specifically with the strike that took place in 1969. Case (B) P&IR0069(B) takes up events between 1969 and 1975, including a strike in 1975. The two cases together reflect the economic and political ... More
Reference No: BP0121Pages: 4Published on: 1, January, 1978
Abstract: This biographical case concerns the life of a middleschool dropout who begins as a tea boy and rises to the post of industrial relations officer of his plant. En route he acquires degrees in commerce and law, becomes a member of a body of electronic engineers, and a registered ... More
Reference No: MAR0193Pages: 7Published on: 1, January, 1978
Abstract: Market trends and market research indicate possibilities of introducing a new brand of coffee in Northern India. However, it is unclear what product position should be aimed at and what market strategy be adopted. Analysis of market structure, segments, coffee drinking habits, sociopsychological variables affecting coffee drinking, etc. called ... More
Reference No: PROD0142(A)Pages: 20Published on: 1, January, 1978
Abstract: Presents data to help design an integrated production and materials control system for the laboratory chemicals division of a large pharmaceuticals and chemical company. The case may also be used to teach aspects of capacity assessment and addition, batch size and manufacturing cycle determination, etc. Data included in the case ... More
Reference No: OB0032Pages: 3Published on: 1, January, 1978
Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More