Reference No: MAR0196(A)Pages: 10 Published on: 1, January, 1978
Abstract: The case involves decisions regarding problem definition, specification of information needs and research design of the research study for improving the decision making regarding advertising in a state industrial development corporation. ... More
Reference No: BP0121Pages: 4Published on: 1, January, 1978
Abstract: This biographical case concerns the life of a middle school dropout who begins as a tea boy and rises to the post of industrial relations officer of his plant. En route he acquires degrees in commerce and law, becomes a member of a body of electronic engineers, and a registered ... More
Reference No: QM0132TEC(A)Pages: 5Published on: 1, January, 1978
Abstract: This section describes the various factors influencing "bias" in the estimators derived from a simulation run. Some of these factors are: 1) initial conditions, 2) final conditions, 3) sampling methods, and 4) estimation methods. ... More
Reference No: PROD0144(D)Pages: 3Published on: 1, January, 1978
Abstract: Deals with the evaluation of the total productivity effort of the shop management. It refers to the standard products division of a large public limited company. The case looks at the total productivity improvement programme of the company in a historical perspective and then evaluates in quantitative terms the contribution ... More
Reference No: OB0056(B)Pages: 6 Published on: 1, January, 1978
Abstract: The personnel manager researches the causes of absenteeism throughout his department, and surveys how the problem was tackled by other manufacturing units in the country. ... More
Reference No: F&A0322Pages: 28Published on: 1, January, 1978
Abstract: The first of a set of three related cases, this case gives the historical background of the Tamil Nadu Handloom Weavers' Cooperative Society Limited (Co optex) since its inception, and the objectives set for1971-19 78 as part of an MBO system being introduced. ... More
Reference No: MAR0187Pages: 15Published on: 1, January, 1978
Abstract: The case deals with an advertising campaign launched by The Times of India, Bombay, to increase sales of classified matrimonial advertising space. Information on the background and requirements of the advertisers of the matrimonial classified ads, based on content analysis of the ads in The Times of India and other ... More
Reference No: OB0032Pages: 3Published on: 1, January, 1978
Abstract: The case is a synopsis of a meeting between the chief executive and six departmental heads of a company employing over five hundred workers. The meeting has been held in order to decide whether a loan of Rsá1,000 should be given for flood relief. Crisis in cash collections, low profitability ... More
