Most Popular cases

Authors: Ramachandran, K;

Reference No: BP0232 Pages: 10 Published on: 6, July, 1994

Abstract: The case discusses the humble beginnings of Transelektra Domestic Products Limited which has introduced brand names such as Goodknight Mosquito Repellers, Snaggy Diapers, and Hit Aerosol Insecticides. The case narrates the painful experience of its promoter in setting up the company and the subsequent innovative strategies followed in developing the ... More

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Authors: Korwar, Ashok;

Reference No: IMG0006 Pages: 13 Published on: 25, February, 1994

Abstract: This case narrates the growth of Core Parenterals into a major international player. Issues such as vision, top management leadership, choice of product, and future growth strategies can be highlighted with this case. ... More

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Authors: Manikutty, S; Raghuram, G;

Reference No: PSG0067 Pages: 27 Published on: 23, February, 1994

Abstract: This case emphasizes the decision making process of infrastructure investments for the two modes of transportation of petroleum products between Kandla Port and North West India. Indian Oil Corporation made a proposal in 1981 for a new pipeline between Kandla and Bhatinda, in order to cater to the increased projected traffic ... More

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Authors: Koshy, Abraham;

Reference No: MAR0301 Pages: 12 Published on: 16, February, 1994

Abstract: The case describes the decision situation faced by the marketing manager of a publishing company with respect to a children's fortnightly publication. The company is faced with the problem of deciding on strategies to improve the sales of the product which despite sales promotion efforts, are not showing any sustained ... More

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Authors: Varma, Jayanth R;

Reference No: F&A0421 Pages: 2 Published on: 1, January, 1994

Abstract: Covers valuation of a foreign currency convertible bond containing embedded call and put options. Apart from issues in option valuation, the case raises issues of exchange rate and interest rate risk and highlights the true cost of borrowing for a company issuing a complex financial instrument. ... More

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Authors: Korwar, Ashok; Shah, Nayana;

Reference No: IMG0004 Pages: 21 Published on: 1, January, 1993

Abstract: This reviews the structure of the software industry in its global dimension, explores the global forces playing in it, details the strategies followed by Indian companies, and describes the nature of the buying process abroad. ... More

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