Most Popular cases

List of Most Popular Cases

  1. Swiss Roll (A)

    Authors: Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0532A Pages: 30 Published on: 30, March, 2015

    Abstract: In September, 2011, to prevent its currency from appreciating after the Global Financial Crisis, the Swiss National Bank (SNB) decided to peg its currency to EUR and announced that it would not let CHF go beyond 1/1.20 EUR. Maintaining the peg required the SNB to purchase foreign currency assets virtually endlessly in ... More

  2. RentYourFashion.com (C)

    Authors: Tripathi, Sanjeev; Agrawal, Rahul;

    Reference No: MAR0463(C) Pages: 18 Published on: 30, March, 2015

    Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More

  3. Are Public Sector Monopolies Benign - The Case of Coal India Ltd

    Authors: Mahapatra, Diptiranjan; Dholakia, Ravindra H.;

    Reference No: PSG0117 Pages: 16 Published on: 19, March, 2015

    Abstract: With the establishment of Competition Commission of India (CCI), Competition law-class actions, especially with regards to abuse of dominance by monopolists, are slowly becoming unhappy realities with both government-owned as well as private companies. This case used Coal India Limited (CIL), a public monolith which was penalized recently by CCI, ... More

  4. CWP: Creating Consumer Insights

    Authors: Tripathi, Sanjeev; Sahay, Arvind;

    Reference No: MAR0464 Pages: 13 Published on: 16, March, 2015

    Abstract: Narayana, the head of Market Dynamic’s (MD) Telecom vertical was working on the data analysis plan for the research on the telecom project that they had done for CWP. CWP was a well known consultant and had conducted a research with MD to generate consumer insights in the telecom ... More

  5. Malviya Nagar Water Services Private Limited

    Authors: Sinha, Sidharth;

    Reference No: F&A0521 Pages: 35 Published on: 16, March, 2015

    Abstract: Delhi Jal Board (DJB) is about to launch the first of three pilot Public Private Partnership (PPP) projects to improve water supply in Delhi. The case describes the past history of such projects and the design of new pilot projects, especially the terms of the concession agreements. This provides an ... More

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