Reference No: MAR0481(A)Pages: 18Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. However, Ramesh is not sure about whether consumers would value this offering. Moreover, he ... More
Reference No: MAR0481(B)Pages: 17Published on: 11, March, 2016
Abstract: Ramesh is the founder of a startup ‘Artistically Yours’. Ramesh wants the company to become a market place which brings together artists who can sketch a portrait and consumers who want to get a portrait sketched. Ramesh along with his friend Vijay has conducted an exploratory research and now wants ... More
Reference No: MAR0482EX_GamePages: 11Published on: 11, March, 2016
Abstract: What are the dynamics of channel relations? How do channel members in a marketing channel align themselves? In this simulation, participants discover what makes channel entities powerful, how they leverage this power and what for. This is a negotiation simulation for the classroom in which participants learn through role-playing and ... More
Reference No: CISG0130Pages: 6Published on: 3, March, 2016
Abstract: CFX Inc, an e-commerce start-up based out of India, has built a large e-marketplace that allows sellers and buyers to transact online. The firm currently has 30,000 sellers and aims to have around 50,000 sellers by FY 2015-16. The company has around 6Mn customers today and anticipates their growth to triple in ... More
Reference No: ECO0356Pages: 35Published on: 3, March, 2016
Abstract: The case describes how Togo was devastated by a combination of poor public policy and risk-averse foreign investors. The case provides a setting for the study of both Country Risk and Political Risk from the perspective of multilateral aid development financing agencies, foreign investors and citizens in a developing country ... More
