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Most Popular cases

List of Most Popular Cases

  1. Mark Marketing Manager

    Authors: Rao, Sreenivas S;

    Reference No: BP0138 Pages: 7 Published on: 1, January, 1979

    Abstract: The case describes the beginnings of a small business and the entrepreneur's efforts to have promotion literature prepared for his new business. The case is supported by a brief - prepared by the entrepreneur - on his idea of the new business, and an extensive taped discussion that he had ... More

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  2. Interface Between Government and Public Undertakings: The Audit Control (D)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(D) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses control through audit. In particular, it discusses the forms of audits, the role of the CAG, and criticism of the role of audit. ... More

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  3. Market Definition Study: Batteries and Torches

    Authors: Mohan, Manendra;

    Reference No: MAR0222 Pages: 6 Published on: 1, January, 1979

    Abstract: This short case is an exercise in problem formulation when the collection of basic data relating to a variety of decisions in the field of marketing is evolved. ... More

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  4. Managing Field Units (C)

    Authors: Mittal, B L;

    Reference No: PSG0027(C) Pages: 3 Published on: 1, January, 1979

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  5. SPHDC: Discounting for Stock Clearance

    Authors: Balakrishnan, K;

    Reference No: F&A0321 Pages: 4 Published on: 1, January, 1979

    Abstract: Describes a controversy between the marketing manager, who instructs his department to dispose of the accumulated stock of sarees at a price discount of 15%, and the financial advisor, who asserts that the discount would result in a huge loss to the corporation. The controversy provides an opportunity for discussing the ... More

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  6. Universal Publishers

    Authors: Bhattacharya, C D;

    Reference No: F&A0331 Pages: 3 Published on: 1, January, 1979

    Abstract: Deals with the preparation of the statement of sources and application of funds and a statement of changes in working capital, along with all the supporting schedules. ... More

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  7. Research for Product Positioning for Vanishing Cream

    Authors: Vora, M N;

    Reference No: MAR0234 Pages: 4 Published on: 1, January, 1979

    Abstract: The case deals with the problem of constructing a questionnaire for the product positioning study. ... More

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  8. Banaskantha Project

    Authors: Giridhar, G;

    Reference No: PSG0014 Pages: 4 Published on: 1, January, 1979

    Abstract: The case describes the rationale that underlies a new project of the Family Planning Association of India, in Banaskantha district. The project tries to create a deeper consciousness among the people regarding the health and educational status of women and children through an intensive educational programme in Deesa. Another feature ... More

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  9. Interface Between Government and Public Undertakings: Forms of Organization (B)

    Authors: Bhatt, Anil;

    Reference No: BP0158TEC(B) Pages: 3 Published on: 1, January, 1979

    Abstract: The note discusses the characteristics of forms of organization for public undertakings and compares the strengths and weaknesses of each form. The note discusses the issues in the controversy about the forms of organization, particularly the controversy between company and public corporation forms. ... More

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  10. Market Development Strategy for Linear Alkyl Benzene

    Authors: Parekh, Jayshree; Khurana, Rakesh;

    Reference No: MAR0244 Pages: 8 Published on: 1, January, 1979

    Abstract: The product, Linear Alkyl Benzene, manufactured by IPCL, had a small market. The problem is how to develop the market so that consumption of LAB is increased. Students have to suggest the market development strategies to be adopted by the company. ... More

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