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Most Popular cases

List of Most Popular Cases

  1. Pears Toilet Soap

    Authors: Gupta, Subroto Sen; Sethna, Beheruz;

    Reference No: MAR0170 Pages: 9 Published on: 1, January, 1976

    Abstract: In 1969, the marketing executives of Hindustan Lever were discussing the creative strategy to be adopted for Pears with their agency, Lintas. The company, having increased its production, now wished to expand the market for the brand. The case has a detailed look at consumer behavior and past advertising. It also ... More

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  2. Pikko Company **

    Authors: Saha, Jahar; Mote, V L; Malya, M Meenakshi;

    Reference No: QM0095 Pages: 3 Published on: 1, January, 1976

    Abstract: Evaluation of a two stage sampling inspection scheme in the context of Export. ... More

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  3. Bureau of Public Enterprises

    Authors: Murthy, K R S;

    Reference No: BP0072 Pages: 18 Published on: 1, January, 1976

    Abstract: Describes the setting up of the Bureau of Public Enterprises and its role and functions as they have evolved over the time. The views and recommendations of the study team on public sector undertakings of the Administrative Reforms Commission and the final recommendations of the commission are also described. The ... More

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  4. Hindustan Tractors Limited (C)

    Authors: Murthy, K R S;

    Reference No: BP0069(C) Pages: 12 Published on: 1, January, 1976

    Abstract: Presents the problems the authorized controller faced in running a unit after taking over the company under the Industries Act. The case is particularly useful in focusing or reestablishing the relations with foreign collaborators and suppliers for turning the company around. ... More

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  5. State Bank of India (G)

    Authors: Bhattacharyya, S K; Singh, A K;

    Reference No: F&A0263(G) Pages: 11 Published on: 1, January, 1976

    Abstract: The planning manager wonders how effective the budgetary control and performance-reporting system has been in terms of its original objectives. Operational and managerial issues relating to environmental scanning, target setting, potential identification, etc., and an inadequate effort on the part of head office officials to guide their branch managers in ... More

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  6. Uttar Kashi Sahakari Dugdha Utpadak Sangh Limited **

    Authors: Gupta, V K;

    Reference No: CMA0396 Pages: 17 Published on: 15, March, 1976

    Abstract: The case deals with the problems in milk procurement by the cooperative milk producers union. To improve the present milk procurement system, an alternative system was developed for achieving maximum operational efficiency. ... More

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