Reference No: QM0100(D)Pages: 10Published on: 1, January, 1976
Abstract: Illustrates the problems of Arun Deshpande, a young entrepreneur who held various patents of agricultural machines. He started developing his products, financed entirely by a nationalized bank. Later, he procured bridge finance from another bank, awaiting the sanction of a long term loan from a financial institution. Since this was ... More
Reference No: MAR0173(A)Pages: 11 Published on: 1, January, 1976
Abstract: Dunlop needed a much more distinctive and powerful advertising campaign in 1967 to give its highway tyres an advantageous competitive position in a crowded truck and bus tyre market. In the search for its unique qualities, as against claims of the competitors, Dunlop asked its agency to find out the importance ... More
Reference No: BP0076(C)Pages: 15Published on: 1, January, 1976
Abstract: Gives extracts from the recommendation of a study committee on Indian Airlines which submitted its recommendations in 1971. Only recommendations dealing with reorganization are highlighted. ... More
Reference No: BP0092(B)Pages: 17Published on: 1, January, 1976
Abstract: Describes the post takeover operations of Ganesh Flour Mills by a professional group of managers. Raises the question of ownership of the company in the context of the surpluses generated after the takeover and highlights the temporary character of the takeover of management and the problems in the reconstruction of ... More
Reference No: CMA0396Pages: 17Published on: 15, March, 1976
Abstract: The case deals with the problems in milk procurement by the cooperative milk producers union. To improve the present milk procurement system, an alternative system was developed for achieving maximum operational efficiency. ... More
