Most Popular cases

Authors: Bhattacharyya, S K;

Reference No: F&A0281(A) Pages: 10 Published on: 1, January, 1976

Abstract: PPIL is engaged in activities ranging from pure consultancy to total turnkey projects in high-technology fields, most of them of a pioneering nature. Case (A) describes how, faced with the various problems related to the high degree of diversity in the nature of projects and their geographical dispersion, the need ... More

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Authors: Murthy, K R S; Thomas, Philip S;

Reference No: BP0067(A) Pages: 21 Published on: 1, January, 1976

Abstract: A top executive with experience in the manufacturing business of a multinationals consumer goods subsidiary and Government of Indias international trading company is appointed by the Finance Ministry to the top post of a large nationalized bank. The case highlights the dilemma this executive faces in reconciling sharply differing views ... More

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Authors: Bijapurkar, Ashoke; Gupta, Subroto Sen; Mote, V L;

Reference No: MAR0091(B) Pages: 15 Published on: 1, January, 1976

Abstract: Describes the marketing strategy of a medium sized textile mill. The management's attitude towards advertising and consumer information systems is highlighted, and details about the role of the channel are provided. Decisions to be taken, relate to evaluating the promotion and distribution policies of the company in light of its ... More

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Authors: Murthy, K R S;

Reference No: BP0081(E) Pages: 4 Published on: 1, January, 1976

Abstract: Presents an interview with a new Chief Executive of the bank, and describes how the Chief Executive views the bank and its priorities and style. It might be useful to contrast this case with the Punjab National Bank (B) (BP0082) case to understand the differences between the styles of the ... More

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Authors: Gupta, Subroto Sen;

Reference No: MAR0178 Pages: 10 Published on: 1, January, 1976

Abstract: The 1969 Liberty shirts campaign came in for much debate for its bold and unorthodox approach. Some said the advertising was entertaining but was too sophisticated to sell. Some predicted ruin; only a few wholeheartedly backed the campaign. This case gives the extracts of an article by Mr. Frank Simoes, the ... More

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Authors: Ram Mohan, A V; Malya, M Meenakshi;

Reference No: QM0101(B) Pages: 4 Published on: 1, January, 1976

Abstract: The case deals with cost reduction measures through minimum utilization of raw material in a gasket making unit. The use of mathematical models and the need for information systems (linkages) can be illustrated through this series. The series has been designed to illustrate the process of identifying, formulating and solving ... More

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Authors: Bhattacharyya, S K;

Reference No: F&A0289 Pages: 3 Published on: 1, January, 1976

Abstract: Describes a corporate planner's perceptions of his roles and responsibilities in the corporate planning process. Questions are raised about the organizational relationship between the corporate planner and the line manager. A related issue for discussion is the need for career development for the corporate planner. ... More

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Authors: Sachdeva, P S;

Reference No: P&IR0056(A) Pages: 6 Published on: 1, January, 1976

Abstract: Premier Bank was nationalized in 1969 and grew rapidly between 1969 and 1972. The bank's activities were diversified and expanded to cover more areas, particularly rural. Over 2,500 new employees were added and 300 new branches opened in 1970-72. A major reorganization of the organizational structure was also done so that the work could be ... More

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